SEO is one of the common word that we come along when we come across the topic of Website and its development. First of all we need to know actually , what is the meaning of term SEO and what is its importance ?
SEO is one the important element of website development , which let any website to be listed in the real search engine, where the website owner want it to be searched. For example , someone is having website on teaching Martial arts in Patna. Its natural that he or she would like to be seen in the list of search result for Martial Arts training Institute in Patna of search engine on the world wide web . The process to make it possible to be listed in that list of preferable search result is known as SEO i.e Search Engine Optimization.
There are many such claims on online interface as well as offline advertisement that they are experts in SEO . Pingoma IT Solutions Private Limited Consultant said , they have come across many such clients who were fooled with such promises . Amazingly, some clients website was not even listed in the search engine and they had paid hefty amount for doing the same.
According to him one should remember following points :
- SEO for unique services is easy but in the field where there are many players its not easy to be listed at the top of search engine.
- There are many other elements which works to get to be listed in the top of the search engine.
- There is not any quick fix for SEO
- Sometime it takes time to come at the top of search engine result .
- Search Engine rules always changes to remove those websites which are spammers. Sometime these changes in rules throw the genuine website out of search engine top
- Any genuine and busy website can come at the top of search engine result . For that website owner will have to work on its advertisement and development.
- SEO do wonders for any website , coming in the top of the search engine increases the number of visitors, which in itself is a free advertisement of the website . Thus , the reach of the website booms which is definitely going to boost the website owner business / services / messages ( whatever the purpose of the website depends of that .
- Beware of fake promises in the name of SEO .